Work Portfolio
Colin Speirs
Corporate Communications and Marketing Lead
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Building an Integrated Communication Ecosystem
Building an Integrated Communication Ecosystem
Aligning Distributed Workforces
Aligning Distributed Workforces
Executive Communication Frameworks
Executive Communication Frameworks
Note to self: above use anchor links via google sites - publish site when finished, go to page and copy header links, add to images and text above so when clicked auto scroll
Building an Integrated Communication Ecosystem
Building an Integrated Communication Ecosystem
Cross-Channel Strategy Anchored by a Digital Hub
Cross-Channel Strategy Anchored by a Digital Hub
Faced with a highly distributed, global workforce across multiple operational environments, the challenge was to eliminate information fragmentation and communication silos. I architected a multi-channel corporate communications ecosystem using email campaigns, Microsoft Teams, UKG workflows, and ScreenCloud digital signage to engage employees exactly where they work. To ensure absolute message consistency and corporate alignment, this entire multi-channel engine was structurally anchored to a modernized, fully governed SharePoint intranet serving as the organization's single, immutable source of truth.
Omni-Channel Framework
Omni-Channel Framework
The Digital Hub (SharePoint): The permanent, audited repository for global corporate policies, official announcements, employee news, and cross-functional documentation.
Real-Time Push (Microsoft Teams): Reserved for high-priority operational updates, urgent alerts, and rapid team alignment.
Targeted Broadcast and Critical Updates (Email): Used for formal, scheduled C-suite messaging and executive advisory rollouts in addition to supporting important alerts.
Ambient Awareness (Digital & Physical Signage): Utilizing ScreenCloud and physical signage to reinforce corporate culture, safety updates, and core milestones for on-site and manufacturing personnel.
Infrastructure Governance & Continuous Optimization
Infrastructure Governance & Continuous Optimization
Content Lifecycle Rules: Monthly content calendars for postings across platforms and archival schedules so the digital hub remains a clean, clutter-free environment.
Role-Based Permissions & Security: Information governance framework that dictates who can broadcast to which channels, mitigating corporate communication risks.
Data-Driven Pulse Checks: Use platform and workplace analytics to evaluate active user engagement, monitor read-times, and adjust channel distribution strategies to prevent employee information fatigue.
Aligning Distributed Workforces
Aligning Distributed Workforces
Multi-Channel Strategic Culture Rollout
Multi-Channel Strategic Culture Rollout
When an enterprise redefines its core identity, success depends on the strategic execution of its change enablement. I spearheaded the communication roadmap for the 'BigHeart' cultural transformation, translating abstract mission, vision, and values into actionable behavioral standards for a global workforce of 400+ employees. By engineering a synchronized, multi-channel deployment strategy, I drove cross-functional alignment without generating operational friction or organizational fatigue.
Before launching the multi-channel rollout, I built a data-backed foundation by conducting an end-to-end analysis of raw company-wide survey data and qualitative feedback. Utilizing these insights, I partnered directly with executive leadership to architect our core value framework and refine the strategic narrative to ensure it resonated with C-suite offices, remote teams, and manufacturing floors alike.
Phased Change Management & Communication Lifecycle
Phased Change Management & Communication Lifecycle
Foundational Phase: Discovery & Value Architecture
Data-Driven Analysis: Synthesizing raw survey data, employee feedback, and focus group insights to surface core organizational themes.
Value Architecture: Authoring and refining core value verbiage and foundational messaging pillars aligned with company culture.
Phase 1: Executive Alignment & Advisory
C-Suite Partnership: Collaborating with executive leadership to establish a unified, authentic narrative voice.
Leadership Enablement: Equipping senior executives with customized messaging playbooks and Q&A guides prior to enterprise-wide launch.
Phase 2: Manager & Stakeholder Enablement
Localized Toolkits: Developing actionable manager guides, talking points, and team-level discussion frameworks.
Frontline Preparedness: Training middle management to address ground-level questions and actively champion the initiative.
Phase 3: Omnichannel Launch Execution
Synchronized Rollout: Executing a simultaneous global launch across all corporate communications channels.
Total Reach: Aligning digital platforms, live broadcasts, and physical signage to reach on-site, remote, and production personnel in real time.
Phase 4: Long-Term Cultural Embedding
Infrastructure Integration: Embedding core values into employee recognition platforms, performance evaluation criteria, and digital signage.
Continuous Feedback & Sustainability: Establishing permanent intranet resources alongside ongoing pulse surveys to measure long-term alignment and sentiment.
Synchronized Omnichannel Deployment
Synchronized Omnichannel Deployment
Digital Hub Integration:
Dedicated, central hubs within SharePoint to give 400+ distributed employees 24/7 access to foundational mission, vision, and core value documentation.
Ambient Awareness Campaigns:
ScreenCloud digital signage streams and high-visibility physical banners across facility floors, creating continuous, passive touchpoints for production personnel without disrupting workflow.
Targeted Push Notifications & Interactive Loops:
Synchronized executive email broadcasts and dedicated Microsoft Teams channels to drive real-time engagement, structured discussion, and transparent feedback loops across desk-based teams.
Executive Communication Frameworks
Executive Communication Frameworks
C-Suite Positioning & Ghostwriting
C-Suite Positioning & Ghostwriting
High-stakes corporate communication requires a balance of strategic transparency, brand alignment, and organizational trust. I serve as a direct communications partner to executive leadership, translating complex business directives and corporate shifts into authentic, impactful narratives. By designing structured executive communication frameworks, I protect corporate reputation, maximize leadership visibility, and ensure the C-suite's voice resonates clearly across a globally distributed enterprise."
Reputation Governance & Voice Synthesis
Reputation Governance & Voice Synthesis
Executive Voice Auditing: Analyzing leadership communication styles, cadences, and professional priorities to synthesize an authentic written and verbal persona for internal and external channels.
Message Matrix Architecture: Building comprehensive delivery schedules that dictate who says what, to whom, on which channel, and at what exact moment during critical corporate events.
Risk Mitigation & Sensitivity Management: Partnering with key stakeholders to vet high-stakes messaging, ensuring internal announcements maintain legal compliance, minimize ambiguity, and proactively address employee concerns.
Note to self: Insert your Executive Messaging Matrix template here. Present a clean, stylized, downloadable table framework displaying columns like Strategic Event, Core Directive, Delivery Channel, Assigned Executive Speaker, and Audience Targeting Tier.
High-Stakes Presentation & Event Architecture
High-Stakes Presentation & Event Architecture
Town Hall & All-Hands Engineering: Designing the complete "Run of Show" for company-wide meetings, orchestrating executive talking points, presenter and vendor management.
Interactive Feedback Loops: Structuring and managing anonymous Q&A sessions, Focus Groups, and annual surveys to keep leadership pulse-checked on ground-level sentiment.
Manager Briefing Playbooks: Arming the broader leadership tier with post-event talking points and cascade guides to ensure consistent messaging flows cleanly down through every level of management.
Note to self: Insert Sanitized Town Hall Script & Run-of-Show Template here. This should be a clean, visual document snippet showing a split-screen or side-by-side view: one side detailing the technical/slide cues, and the other showing a placeholder block for anonymized executive script text.
Note: To protect corporate governance, all internal infrastructure, SharePoint architecture, and executive advisory examples have been sanitized, anonymized, or structurally templated. They are presented here strictly as a proof of strategic process and operational methodology.
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