Resume

Colin Speirs

Corporate Communications and Marketing Lead

Strategic Corporate Communications & Marketing Lead with 8 years of experience architecting enterprise communication frameworks and partnering with C-suite leadership to define mission-critical messaging. Expert at leading organizational change, modernizing digital workplace infrastructure, and aligning distributed global workforces with corporate vision. Proven track record of scaling departmental output, driving intranet adoption, and integrating internal comms with external brand strategy.

Corporate Communications & Marketing Lead: 2024 - Present

Corporate Communications & Marketing Manager: 2022 - 2024

Ferrotec USA - Remote

Executive Advisory & Ghostwriting: Serve as strategic comms partner to C-suite leadership, ghostwriting high-stakes corporate messaging and providing creative direction for All-Hands broadcasts across a distributed nationwide workforce.
Digital Workplace Architecture & Adoption: Spearheaded digital infrastructure modernization, redesigning the enterprise SharePoint intranet into a centralized source of truth, driving a 3x increase in site adoption and employee reach.
Organizational Change Management: Directed the US "BigHeart" culture rollout for 350+ employees, developing the core communication framework that executive leadership subsequently scaled and adopted across global international facilities.
Department & Team Leadership: Lead and mentor a cross-functional comms and marketing team, expanding output by 4x to deliver high-volume internal HR communications and external sales enablement assets.
Growth Strategy & Channel Expansion: Scaled new external marketing channels, accelerating LinkedIn follower growth and increasing engagement by ~80%, launching a corporate SEO blog, and automating email marketing workflows.
Internal Comms & Event Architecture: Directed the internal messaging roadmap across SharePoint, digital signage (ScreenCloud), and enterprise newsletters, while producing high-profile events including quarterly All-Hands broadcasts, executive off-sites, and national sales conferences.
Sales Enablement & Global Standardization: Developed global sales training programs and collateral toolkits, ensuring strict brand standardization and professional development across all sales channels.

For a deeper look at my strategic approach, explore my:

Work Portfolio | Professional Journal

Marketing Communications Specialist and Web Designer: 2021 - 2024

Freelance

Partner with local organizations and regional marketing agencies to execute integrated communication strategies, manage digital infrastructure, and expand client market reach.

Marketing & Business Development Manager: 2017-2021

Gull Lake Knife Works - Remote

Lead end-to-end digital transformation and brand growth for a niche retailer, managing multi-channel advertising and web development to scale market presence, and attending regular tradeshows to secure new supplier contracts.