Resume

Colin Speirs

Corporate Communications and Marketing Lead

Strategic Corporate Communications & Marketing Lead with 8 years of experience architecting internal communication frameworks and directing full-lifecycle content development. Expert at partnering with executive leadership to define mission-critical messaging and executing digital transformations that align employee engagement with corporate vision. Skilled at scaling departments and modernizing global digital assets to drive sales enablement and business continuity.

Marketing & Corporate Communications Lead: 2024 - Present

Marketing & Corporate Communications Manager: 2022 - 2024

Ferrotec USA - Remote

Executive Advisory & Brand Strategy

Executive Partner: Act as a strategic consultant to the C-suite, ghostwriting high-stakes corporate communications and providing creative direction for executive-level presentations.
Brand Architect: Partner with the executive leadership team to redefine and deploy the global corporate identity, including a comprehensive rebrand of the company’s Mission, Vision, and Core Values.
Change Management: Direct the "BigHeart" culture initiative, manage communication lifecycle to align 400+ employees with new organization standards and engagement goals, adopted across global Ferrotec locations.

Operational Leadership & Team Management

Department Head: Lead and mentor a cross-functional marketing team, overseeing the end-to-end development of all brand assets, including product catalogs, sales brochures, and technical presentations.
Digital Transformation: Spearhead the modernization of Ferrotec’s digital infrastructure, redesigning our SharePoint-based intranet to serve as the centralized source of truth for internal stakeholders.
Growth Strategy: Initiate and scale new marketing channels, including LinkedIn, a corporate blog for SEO enhancement, and automated email marketing workflows to capture untapped market share.

Global Communications & Sales Enablement

Internal Communications Strategy: Own the internal messaging roadmap, utilizing digital signage (ScreenCloud), newsletters, and SharePoint to drive transparency and employee engagement.
Event Architecture: Lead the planning and execution of high-profile corporate events, ranging from quarterly all-hands meetings and company celebration events to executive off-sites and national sales conferences.
Sales Enablement & Training: Develop and oversee sales training programs and development, ensuring global brand standardization and professional development across all sales channels.

For a deeper look at my strategic approach, explore my:

Work Portfolio | Professional Journal

Marketing Communications Specialist and Web Designer: 2021 - 2024

Freelance

Partner with local organizations and regional marketing agencies to execute integrated communication strategies, manage digital infrastructure, and expand client market reach.

Marketing & Business Development Manager: 2017-2021

Gull Lake Knife Works - Remote

Lead end-to-end digital transformation and brand growth for a niche retailer, managing multi-channel advertising and web development to scale market presence.