Marketing & Corporate Communications Manager: 2024 - Present

Marketing & Corporate Communications Manager (Associate): 2022 - 2024

Ferrotec USA

• Lead company-wide branding initiatives, redefining and communicating new Mission, Vision, and Core Values that fostered a positive company culture and directly supported top talent retention.

• Direct and execute integrated corporate communications strategy, serving as the primary ghostwriter and strategic advisor for C-suite content, including executive memos, speeches, presentations, and internal newsletters.

• Oversee strategic development of the SharePoint intranet, creating and curating content that elevated employee engagement and streamlined information flow across all departments.

• Manage and enhance the company's external brand presence across key digital platforms (LinkedIn, Indeed, Glassdoor), implementing a review response initiative to improve online reputation and support talent acquisition.

• Develop critical marketing and sales collateral, including a new Ferrotec Blog to enhance SEO, product catalogs, and pitch presentations for sales and marketing teams.

• Administer key employee-focused platforms, including LinkedIn Learning for professional development and the Nectar employee recognition program, to cultivate a culture of growth and appreciation.

• Plan high-level corporate events, including sales conferences, all-hands meetings, and benefit fairs, ensuring all logistics and communications align with corporate objectives.

• Collaborate with HR and IT to streamline processes such as new hire onboarding and email communication approvals for an enhanced employee experience.

• Manage and create content for the ScreenCloud digital signage network, ensuring dynamic and timely information delivery. 

Marketing Communications Specialist and Web Designer: 2022 - Present

Freelance

• Design and manage WordPress websites, social media (Instagram, Facebook), and other marketing collateral for local nonprofits and organizations 

Content Marketing Intern: 2021 - 2022

Altitude Marketing Agency

• Author and publish blog content for internal stakeholders, generating additional website traffic and qualified leads

• Write external press releases, social media content, and email newsletters, and web publications for clients

Marketing & Business Development Manager: 2017-2021

Gull Lake Knife Works

• Manage social media, print and email advertising campaigns and copy in retail and distribution space

• Develop and maintain retail website to enhance the customer experience and track digital marketing performance