Resume
Colin Speirs
Corporate Communications and Marketing Lead
Colin Speirs
Corporate Communications and Marketing Lead
Strategic Corporate Communications & Marketing Lead with 8 years of experience architecting internal communication frameworks and directing full-lifecycle content development. Expert at partnering with executive leadership to define mission-critical messaging and executing digital transformations that align employee engagement with corporate vision. Skilled at scaling departments and modernizing global digital assets to drive sales enablement and business continuity.
Executive Partner: Act as a strategic consultant to the C-suite, ghostwriting high-stakes corporate communications and providing creative direction for executive-level presentations.
Brand Architect: Partner with the executive leadership team to redefine and deploy the global corporate identity, including a comprehensive rebrand of the company’s Mission, Vision, and Core Values.
Change Management: Direct the "BigHeart" culture initiative, manage communication lifecycle to align 400+ employees with new organization standards and engagement goals, adopted across global Ferrotec locations.
Department Head: Lead and mentor a cross-functional marketing team, overseeing the end-to-end development of all brand assets, including product catalogs, sales brochures, and technical presentations.
Digital Transformation: Spearhead the modernization of Ferrotec’s digital infrastructure, redesigning our SharePoint-based intranet to serve as the centralized source of truth for internal stakeholders.
Growth Strategy: Initiate and scale new marketing channels, including LinkedIn, a corporate blog for SEO enhancement, and automated email marketing workflows to capture untapped market share.
Internal Communications Strategy: Own the internal messaging roadmap, utilizing digital signage (ScreenCloud), newsletters, and SharePoint to drive transparency and employee engagement.
Event Architecture: Lead the planning and execution of high-profile corporate events, ranging from quarterly all-hands meetings and company celebration events to executive off-sites and national sales conferences.
Sales Enablement & Training: Develop and oversee sales training programs and development, ensuring global brand standardization and professional development across all sales channels.
Freelance
Partner with local organizations and regional marketing agencies to execute integrated communication strategies, manage digital infrastructure, and expand client market reach.
Gull Lake Knife Works - Remote
Lead end-to-end digital transformation and brand growth for a niche retailer, managing multi-channel advertising and web development to scale market presence.
Gonzaga University
Concentration in Marketing, Minors in Digital Marketing and Music
Google Ad Search
Google Analytics
Stukent Mimic Pro Digital Advertising
HubSpot Content Marketing
HubSpot Digital Advertising